2024 - MASKS

We want YOU! as the creator and coordinator of the communication campaign.

Europe trusts us! With courage and a hint of trepidation, we cast off our moorings and venture into unknown territories, dreaming of new horizons. With stubbornness, you tear down walls, mistrust and, despite some "quacquaraquà" or "empty pockets", you meet those who will turn out to be your companions on this new journey.

Then, unexpectedly, a signal arrives from Spain, a whatsapp message to which Portugal, Romania and Italy immediately reply. Finally, after a few months, the long-awaited email from the European Commission arrives for the project"MASKS unveiling the arts and works behind the masks": Congratulations... the three-year project has been approved!!! (2024-2026).

An alliance of 12 partners to tell the story of traditional and archaic masks, consisting of three European universities, twovocational training institutes, two business associations, two SMEs, two research institutes and a museum.The project will be carried out by three European universities, two business associations, two SMEs, two research institutes and a museum, carrying out a training action that includes online training, mobility and a living laboratory activity.

This project demonstrated how effective communication can overcome cultural barriers and promote local traditions. Explore other projects where I have used similar strategies to achieve extraordinary results.

website > www.unveilingthemasks.uva.es

video > https://youtu.be/dJ8aUiIu-kI

video > Tricarico (mt) - Italy - https://www.youtube.com/watch?v=1vs-8td0RSw&t=7s

2025 - Rome / Molfetta

‘I didn't think an exhibition could be so engaging and exciting.’

This is one of the enthusiastic comments from the many visitors who attended the photographic exhibition.

When I decided to organise this international cultural event on the rituals of Holy Week in Italy, Portugal and Spain, I never imagined I would find myself immersed in such an engaging and exciting adventure, bordering on emotion.
 

From 30 March to 30 April 2025, I had the pleasure (and a few minor hiccups!) of curating this exhibition, which was hosted in two prestigious locations: the charming Church of Sant'Antonio dei Portoghesi in Rome and the magical Sala dei Templari in my beloved Molfetta.
 

The artistic concept revolved around the idea of creating a cultural network between Easter rituals in Europe, bringing the Holy Week in Puglia into dialogue with the Mediterranean religious traditions of Spain and Portugal. I must say that, through intense and meaningful shots, the dialogue between these celebrations came to life in an extraordinary way, exceeding all expectations.
 

But, of course, not everything could go as smoothly as planned: from last-minute technical glitches to the desperate search for a lighting system that didn't work, there are many anecdotes to tell.

However, it was precisely these little hiccups that made the experience even more authentic and memorable.
 

In the end, between smiles and sighs of relief and the countless testimonies of enthusiasm and approval of the quality of the exhibition from the many visitors, I can say that the mission was accomplished: we have promoted our traditions, recounted our common European identity and strengthened that special bond that only Holy Week can create.

A story of emotions that involved the municipalities of:

Italy (Molfetta) • Portugal (Braga) • Spain (Medina dei Rioseco, Penfaiel and Bercianos de Aliste).

Would you like to relive these emotions? Visit the official website of the photo exhibition: www.settimanasantainpuglia.it.

Special thanks to Onofrio Grieco of the Feart cooperative in Molfetta for his valuable collaboration.

Watch the videos of the exhibition on my YouTube channel:

https://youtube.com/shorts/KZHbVOQgmJQ?si=fJcGicZmJt7Oc0F2

https://youtube.com/shorts/SKtiV8vr7wk?si=G7-Fk8-y

2025 - EASTER IN MOLFETTA

BIT in Milan: a little unexpected and a lot of excitement!
 

Easter in Molfetta is much more than a religious celebration: it is an authentic experience of rituals, tradition, culture and gastronomy. For this reason, we brought its magic to the BIT - Borsa Internazionale del Turismo (International Tourism Exchange) in Milan, one of the most important events for the tourism sector, on behalf of the Municipality of Molfetta.
 

An immersive experience of culture, music and typical flavours
 

Our goal was to involve tour operators with an emotional experience that would tell the story of Easter in Molfetta through video projections, live music and typical tastings. Accompanying the tale of Easter rites was the Bassa Musica Città di Molfetta, whose solemn marches have always played a central role in the local tradition.
 

And the gastronomic part could not be missing! We prepared a tasting of scarcella, the typical Easter cake from Molfetta, to let those present savour a piece of our culinary history and culture.
 

The unexpected...
 

Everything was ready, organised down to the last detail. But a few minutes before the start of the presentation, we discovered a little unexpected: a box of scarcelle had disappeared!
 

The cupboard, carefully guarded by the regional Infopoint staff, seemed to be in order, but one of the packages intended for tasting was missing. After a quick search, the surprise: the box had been thrown into a bin... and a good number of scarcelle had mysteriously disappeared!
 

Mission accomplished (despite everything!)
 

After a moment of panic, we remembered that we had strategically hidden other packages of scarcelle. So, between a laugh and a sigh of relief, we managed to complete the presentation successfully, giving the public a taste of Easter in Molfetta.

website > https://www.settimanasantainpuglia.it/en/cities/the-ti-te.html

2003 - OPERA ASSOCIATION

COVER those poster! This was the peremptory order of the then Mayor of Molfetta.
 

I was immediately summoned by the resentful and quite angry ASM president who wanted clarifications and justifications on this summer billposting campaign that we had undertaken 'without his knowledge'.

A civic education campaign done at our expense, to make citizens more aware of the need to respect the environment and the territory.

The messages used were ironic and deliberately provocative to try to stir everyone's consciences: from "don't be a piece of shit in the street", to "smooth gassed or vastaso" to "taste of salt or taste of pork" (the latter campaign aimed at those who still abandon waste on beaches), with a final competition on social media to stimulate readers to come up with a new slogan that we would then use for the final billboard campaign.

During the years of the Association's life, which was non-profit, we were also involved in organising musical events, art exhibitions, and cultural meetings to promote the cultural and tourist excellence of the Apulian territory, with an intense territorial marketing activity.

This project was part of our efforts to promote tourism and enhance local resources, demonstrating the effectiveness of our commitment to cultural promotion and territorial cultural innovation.