2025 - When You Bring Home the Lights to Save an Exhibition

"I didn' t think an exhibition could be so engaging and exciting'" and neither did we!

This was one of the enthusiastic comments of the many visitors who visited the photo exhibition.

When I organised this international photographic exhibition on the rites of Holy Week between Italy, Portugal and Spain, I did not imagine that I would find myself in an adventure bordering on the emotional (and organisational panic).

Two dream locations, a thousand unforeseen events

From 30 March to 30 April 2025: Sant'Antonio dei Portoghesi Church in Rome and Sala dei Templari in Molfetta.

The concept? To create a cultural network between European Easter rites, bringing together traditions from three Mediterranean countries, with the involvement of the Spanish and Portuguese Embassies to the Holy See.

Of course, not everything went smoothly: from the inadequate lighting system that forced me to literally carry the lights in my bedroom, to the technical hitches that made you re-evaluate the importance of aspirin.

But it was precisely these hiccups that made everything more authentic.

Mission accomplished (almost by a miracle)

Result: traditions enhanced, European identity told and visitors enthusiastic.

A tourist-cultural promotion project that involved the municipalities of Molfetta, Braga, Medina de Rioseco, Peñafiel and Bercianos de Aliste.

Want to relive these emotions? Visit the official website of the photo exhibition: www.settimanasantainpuglia.it.

Special thanks to Onofrio Grieco of the Feart cooperative in Molfetta for his valuable collaboration.

[Boundless projects].

Watch the videos of the exhibition on my YouTube channel:

https://youtube.com/shorts/KZHbVOQgmJQ?si=fJcGicZmJt7Oc0F2

https://youtube.com/shorts/SKtiV8vr7wk?si=G7-Fk8-y

2003 - When the Mayor Orders You to Cover the Posters

"COVER THOSE POSTERS!" - The wrath of the first citizen

It was the imperative order of the then Mayor of Molfetta.

He was immediately summoned by the resentful and angry president of the ASM who wanted clarification on this summer billposting campaign undertaken 'without his knowledge'.

A civic education campaign done at our expense to make citizens aware of respect for the environment and the territory.

The messages that triggered the uproar

The messages were ironic and deliberately provocative in order to stir consciences: from 'Don't be a piece of shit in the street' to 'Smooth gassed or vastaso' to 'Taste of salt or taste of pork' (against those who abandon waste on beaches).

With a final competition on social media to stimulate readers to come up with new slogans for the final campaign.

The Association that never stopped

During the years of the Opera Association's life (a non-profit organisation) we organised musical events, art exhibitions, and cultural meetings to promote Puglia's cultural and tourist excellence with intense territorial marketing activities.

When civic education causes a scandal

A cultural promotion project that showed how sometimes saying the uncomfortable things brings more results than institutional diplomacy.

Have you ever been ordered to cover your campaigns?

Sometimes uncomfortable truths are the ones that work best.

[Let's sensitise your territory].

2005 - How to Turn Sheds into Celebrities

"Let's try to tell the story - from the fourth shed to Europe

When we set up in 1993, our factory was the fourth shed.

Early 2000s: the industrial area of Molfetta was becoming a new city, but it was a world unknown to everyone. Entrepreneurial realities were springing up in the most diverse sectors: crafts, trade, mechanics, services.

And here was the crazy idea: to tell about this world that nobody knew about.

ZAPP ENTERPRISE: from the periphery to the European chambers of commerce

ZAPP IMPRESA was born, a bimonthly magazine to develop knowledge and awareness among all the protagonists of territorial development: institutions, associations, professionals, entrepreneurs.

Objective: to create dialogue with the city so that the industrial zone would not be a foreign body to the Molfettese community.

The magazine, also in English, was sent free of charge to all Italian and European chambers of commerce and sold at newsstands.

From foreign body to protagonist

A cultural promotion and territorial marketing project that transformed an industrial periphery into a recognised reality, creating synergies between public and private entities to enhance the Molfetta area.

Is your industrial area invisible to the community?

Sometimes you just have to start telling your story to become an integral part of the area.

[We create dialogue between worlds].

2006 - When Convincing 9 Companies Becomes Mission Impossible

"Why don't we try SHARING?" - The crazy idea that worked

"Why not share our know-how to create new business opportunities with other colleagues?"

I proposed networking among entrepreneurs for the first time in our city: nine companies from the Molfetta industrial area shared an exhibition space at Bari's emblazoned 'Fiera del Levante'.

The team of the brave (self-financed)

Cattolica Popolare - Globeco - Gaudio - Giesse Impianti - Grossano Arredamenti - Inottica - Molfetta Outlet - Remec - Sitec - nine companies that immediately adhered to the promotion and marketing project, self-financing themselves and without any public contribution.

Different entrepreneurial activities that shared an idea, a vision, a territorial marketing project .

The flower triumph

At the end of the fair, my office was filled with floral tributes from colleagues, a sign of gratitude for the work done and the excellent business results achieved.

We pledged to repeat the experience the following year.

From experiment to model

The 'NOVEMERCANTIinFIERA' project proved that when entrepreneurs stop competing and start collaborating, everyone gains.

Have you ever tried to convince nine competing companies to team up?

Sometimes unity really does make strength - and flowers too.

[Let's network together].