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18 July 2025

The first Tikedo Label Group Summer Party 2025: notes from Rimini

Friday 25 July 2025 - Rock Island, Rimini

When labels take off their tie (and fate runs its course)

Let me say it right away: I did not expect to find myself writing the first post of my blog about an aperitif with a sea view, but here we are. Sometimes life takes you where you did not think you would go, and on Friday evening I found myself at the Rock Island in Rimini for what will go down in history as the first "Tikedo Label Group Summer Party 2025".

What an irony of fate: coming back to Rimini after forty-five years, in manager version instead of on a motorbike, with no licence and a thousand mishaps to get there.

Yes, because the first time I arrived in this Romagna town I was a boy looking for adventures, together with Angelo, known as "il fiocina", a friend in misadventure. Destination: the legendary Velvet, the rock club of the time. Result: thrown out by the bouncers after a few hours, and a night spent sleeping in a dinghy on the beach, inside our sleeping bags.

The wake-up call? A fireworks display exploding over our heads while we were surrounded by hundreds of people who had come to watch. The two of us there, dazed and with tousled hair, like two castaways suddenly catapulted into a festival.

The aperitif you do not expect

Forty-five years later, here I am again. But this time for a completely different reason: all the companies of the Tikedo Group brought together for a moment of "socialising and professional and human sharing". Translated from corporate-speak: aperitif, chat and group selfies.

For those who do not know (and there are probably many of you), since January our company Etichette L'Immagine has been part of this family. Yes, us, the ones who have been producing for years those reel adhesive labels you find on your favourite wines, on the Sunday pasta packs and on that extra virgin olive oil you buy convinced you are making the right choice.

The sea, the labels and everything else

The Rock Island turned out to be the perfect location: with that deck facing the sea and the relaxed atmosphere, even work talk felt lighter. Between a prosecco and a group photo, we talked about future projects, about the challenges of the packaging sector, and about how our labels end up on the products we then find on our tables.

When the dance floor calls (but you cannot answer)

And then, at a certain point, the evening changed. Our colleagues literally let loose: dance music at full volume and them throwing themselves into dancing as if there were no tomorrow. A total release after months of labels, shifts and production stress.

Meanwhile, I was standing there, nervous like a parent on their child's first day of school, watching this explosion of joy. The reason?

An annoying pain in my left knee that kept me from joining the dancing. On the other side, my business partner sat apart, impassive as always, and when I say always I mean on every single occasion: weddings, parties, company meetings. Not even an earthquake would get him off that chair.

350 packaging professionals (with a final surprise)

But the evening had one last surprise in store: during the toasts it was announced that another company from Veneto has officially joined the Tikedo Group. We are now eight companies in Italy, a nice extended family that keeps growing.

The evening ended with a cake reading "Tikedo Label Group Party 2025" and the awareness that this group is not just a set of companies, but a team of people who share the same passion for quality.

Spoiler alert: this is only the beginning.

If you work in the food sector and you are wondering who is behind the labels of your favourite products, get in touch right away: you might discover that your next label has a story to tell too.

The Etichette L'Immagine website