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I was born in Molfetta, a port city on the Adriatic coast. My professional story begins in the early 1980s in Via Francesco Nullo: a thirty-square-metre room, screen printing frames, the smell of ink and the first phone calls to clients.

From dishwasher to screen printer, then co-founder of Cooperativa L'Immagine with Stefano Salvemini.

Eighteen years old, no experience, plenty of nerve. The dual role came naturally: in the workshop printing and out on the road selling, samples tucked under my arm.

From screen printing I moved to offset, then to commercial and art publishing, then to packaging for the food industry. I delivered samples in person to companies and design studios.

Laying out books, designing logos, shooting photo reportages and presenting them face to face to business owners and local administrators, that's how I learned the trade. Not in a classroom, on the road.

Over the past twenty years my work has shifted increasingly toward territories: conceiving and coordinating cultural and tourism projects, festivals, exhibitions, destination marketing campaigns across Apulia and Europe.

Every project started with an intuition of mine, and I pursued it until it became reality.

Today I work alongside municipalities, cultural institutions, tourism boards and companies. I call myself a cultural and destination marketing project manager, but what I really do is the same thing I've done since day one: I observe a territory, a tradition, a company, and I see the project that doesn't exist yet.

And then I don't stop until it does.

We can do the next one together.

Gaetano Armenio-life.pdf

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