I was born in Molfetta, a port town in Apulia (Italy). My working life begins in the early 1980s in via Francesco Nullo, a thirty-square-meter room, screen-printing frames, the smell of ink and the first phone calls to clients. From dishwasher to screen printer, then among the founders of the L'Immagine Publishers with Stefano Salvemini and other friends later lost along the way.

Eighteen years old, no experience, plenty of recklessness.

The double role came naturally, in the workshop printing and out on the road selling, with the sample books under my arm. From screen printing I moved to offset printing, to commercial and art publishing, to packaging for the food sector. I carried the sample books to companies and design studios myself. Laying out books, designing logos, producing photographic reportage and presenting it in person to entrepreneurs and administrators, that is how I learned the trade.

Not in a classroom, on the road.

Over the last twenty years the work shifted more and more onto the territories, conceiving and coordinating cultural and tourism projects, festivals, exhibitions, territorial marketing campaigns across Apulia and Europe. Every project came from an intuition of mine, and I carried it forward until it became real.

I work alongside municipalities, cultural bodies, tourism consortia and companies. I call myself a cultural and territorial marketing project manager, but deep down I do what I have done since day one, I observe a territory, a tradition, a business, and I see the project that isn't there yet.

And then I don't stop until it exists.