45 years of visual communication that leaves its mark

Since 1980 we have been creating authentic identities for brands and territories

The Gazzetta del Mezzogiorno called us 'those young people who created a job for themselves'. It was 1980: a worn-out screen-printing loom, fresh ideas and the recklessness of twenty years gave birth to the Cooperativa L'Immagine.

Today that ante-litteram Apulian start-up has become a benchmark company, but the creative energy is unchanged.

45 years of partnerships and successful projects

With Stefano Salvemini, a co-founder who never abandoned ship, I have been through four decades of evolution in printing, design and marketing.

Experience, curiosity and irony remain my daily fuel.

Our integrated communication products and services

Packaging

Production and printing of self-adhesive labels for the food industry.

Publishing projects

Publications that turn products and projects into memorable stories.

Territorial marketing

Tailor-made strategies that make little-known villages and destinations irresistible.

Why choose L'Immagine

Consolidated experience - 45 years of projects generating tangible results.

Cooperative approach - we work with you, not just for you, at every stage.

Guaranteed authenticity - solutions modelled on your particularities, never on pre-packaged templates.

Learn more about our projects

Publishing and branding projects: https: //www.editricelimmagine.it

Packaging and labelling solutions: https: //www.etichettelimmagine.it

Book your free consultation within 24 hours →

Per Crucem Ad Lucem - International Photographic Exhibition on Easter Rites 2025

When Bringing Home the Lights Becomes the Key to Success

"I didn't think an exhibition could be so engaging and exciting" - one of the many enthusiastic comments from visitors. And neither did we!

The Project: Holy Week Rites between Three Nations

I organised this international photo exhibition on the rites of Holy Week, creating a cultural bridge between Italy, Portugal and Spain.

An adventure that took me to the limit of emotion (and organisational panic).

Two Excellent Locations, A Thousand Upsets Solved

Dates: 30 March - 30 April 2025
Locations: Chiesa di Sant'Antonio dei Portoghesi (Rome) and Sala dei Templari (Molfetta)

The concept? To enhance European Easter traditions, with the prestigious involvement of the Spanish and Portuguese Embassies to the Holy See.

Of course, not everything went smoothly: from the insufficient lighting system that forced me to literally bring in my bedroom lights, to the technical hitches that made you re-evaluate the importance of aspirin.

But it was precisely these hiccups that made everything more authentic.

Mission Accomplished

Traditions enhanced through art photography
European identity told through universal language
Enthusiastic visitors and international media coverage
Territorial network activated: Molfetta, Braga, Medina de Rioseco, Peñafiel, Bercianos de Aliste

A tourist-cultural promotion project that demonstrated how art can unite territories and traditions.

Discover the Complete Project

Relive the experience: www.settimanasantainpuglia.it

Exclusive videos of the exhibition:

Rome: https: //youtube.com/shorts/KZHbVOQgmJQ?si=fJcGicZmJt7Oc0F2

Molfetta: https: //youtube.com/shorts/SKtiV8vr7wk?si=G7-Fk8-yaSDw8cct

Let's Organise Your Next Successful Cultural Event Together

Do you have a territorial enhancement or tourism promotion project?

Contact me for a free consultation

Special thanks to Onofrio Grieco of the Feart Cooperative in Molfetta for his valuable professional collaboration and to the Municipality of Molfetta for supporting the project.

The Case of the Missing Scarcelle - Territorial Marketing at BIT Milan 2025

Participation in Tourism Fairs: When Tradition Conquers Buyers

On behalf of the Municipality of Molfetta, we took Molfetta Easter to the BIT - Borsa Internazionale del Turismo (International Tourism Exchange) in Milan, with three key tourism promotion goals:

Telling the Easter rites through immersive video projections.

Enhancing the musical tradition of the "City of Molfetta" Bassa Musica

Seducing buyers with the scarcella, a sweet symbol of our territorial identity

The Gastronomic Unexpected that Made Everything Memorable

Everything ready, exhibition stand perfect. A few minutes before opening, I discover that two boxes of scarcelle have disappeared. The storeroom of the regional Infopoint is tidy: only the empty packages remain in a basket.

A few curious tour operators had already tasted the Molfettese tradition.

Don't panic: we had 'parked' a secret stash of scarcelle (never trust fair surveillance alone). Between a laugh and a sigh of relief, the presentation started on time.

We create trade fair events that enhance your traditions

We create formats for tourism fairs that withstand even the most creative contingencies. Whether it is local gastronomy, traditional rituals or intangible culture, we build:

Experiential concepts tailored to your territorial identity

Multi-channel storytelling for tourism fairs (videos, live performances, tastings)

Armoured logistics - yes, including 'security' escort of typical products

Request a Free Consultation for Your Next Tourism Fair

Watch the video on my youtube channel:https://www.youtube.com/watch?v=drpGPt281xk

website > https://www.settimanasantainpuglia.it/en/cities/the-ti-te.html

MASKS – When Europe calls us to take off our masks (2024–2026)

WhatsApp changed everything

A message from Spain, answered by Portugal, Romania and Italy: this is how the best European projects are born, from an informal message between professionals who trust each other.

A few hours later, we are already working on concepts, budgets and timelines.

How we conquered Brussels

After months of drafts, late-night calls and endless Excel spreadsheets, the email from the European Commission finally arrived: “Congratulations… MASKS – Unveiling the Arts and Works Behind the Masks has been approved!”.

Three years of European cultural promotion will see us at the helm of international communication.

12 partners, a cultural and entrepreneurial mission

> University

> Training Centres

> Research Institutes

Together we will explore the anthropological and zoomorphic masks of Europe's ancient traditions.

What we do for MASKS

> European communication strategy revealing the authentic faces of traditions.

> Multimedia content – web, video, social – for a multilingual audience.

> Media & stakeholder relations with that touch of Apulian irony that sets us apart.

The numbers that matter

• 3 years of activities funded by the European Commission (2024–2026)

• 4 countries involved through workshops, exhibitions and artist residencies

• 12 partners committed to creating a digital archive of European masks

• 2 exhibitions  scheduled in 2 EU cultural capitals

Bring your tradition to Europe

We open the doors of Brussels to your ideas. From concept writing to international communication management, we transform local traditions into stories that enchant Europe.

Learn more

Official project website: https://www.unveilingthemasks.uva.es

Institutional video: https://youtu.be/dJ8aUiIu-kI

Documentary Tricarico (Basilicata): https://www.youtube.com/watch?v=1vs-8td0RSw&t=7s

Field interview: https://youtu.be/epYecj80BM4

"We want you as the communication designer" - finally without masks!

Europe trusts us! When such a call comes, you can take off all your masks and show yourself for who you really are (or at least what you hope to be when speaking in broken English).

The WhatsApp that changed everything

First a signal from Spain, then a WhatsApp message answered by Portugal, Romania and Italy. The best European projects always start this way: with an informal message between trusting people.

After months of preparation, the email from the European Commission: "Congratulations... the MASKS project - Unveiling the Arts and Works Behind the Masks is approved!" A three-year project (2024-2026) in which we are the protagonists in the communication and promotion of the project.

12 partners, one mission: when masks become protagonists

An alliance of 12 European partners to tell the story of anthropological and zooform masks - and this time they are the real ones, not the ones we wear every day! Universities, institutes, associations, SMEs, museums.

Our role?

To devise and coordinate the communication strategy that reveals the authentic faces behind the traditions.

Do you have a project that deserves European visibility? Effective communication opens every door.

Explore other projects where I have used similar strategies to achieve extraordinary results.

website > www.unveilingthemasks.uva.es

video > https://youtu.be/dJ8aUiIu-kI

video > Tricarico (mt) - Italy - https://www.youtube.com/watch?v=1vs-8td0RSw&t=7s

Industria Felix Award 2023 - Awarded for Excellence in Authentic Tourism

Who Would Have Thought It: When Authenticity Becomes Successful Business

The Industria Felix Award in cooperation with the prestigious daily newspaper 'il Sole 24 ore' honoured us as excellence in the tourism industry for 'management performance and financial reliability'.

Translated from bureaucratese: we are good at balancing the books while telling authentic stories (a combination rarer than you might think in the Italian tourism scene).

The Secret of Our Success: Selling Real Apulia in a World of Fakes

For years we have been promoting Apulian itineraries that focus on territorial authenticity - a concept that today sounds almost revolutionary in the mass tourism market.

No tourist villages with forced animation, just intangible cultural heritage: millenary Easter rites, patronal festivals, handed-down folklore, local food and wine, and traditionsthat grandmothers still jealously guard.

We propose experiential tourism amidst the hooded faces of processions, historical re-enactments, conscious slow travel and flavours you can't find in the supermarket.

Because selling authentic Puglia is more difficult but infinitely more rewarding than proposing the usual stereotypical postcard.

When Tradition and Digital Marketing Don't Fight

We tell the story of local communities that jealously guard rituals and identity symbols, creating that virtuous dialogue between age-old tradition and communicative innovation that makes all the difference in the tourism market.

The result? A national award that confirms how territorial authenticity can generate concrete economic value.

Transform Even Your Territory into Tourist Excellence

Does your territory have authentic stories to turn into quality tourism products?

Recognition comes when you stop pretending to be what you are not.

Contact us for cultural and tourism marketing strategies that generate measurable results.

> www.editricelimmagine.it

Make Noise! with Low Music at the BIT in Milan 2023

When Deodato Inspires Tourism Promotion Strategies

To present Pugliautentica.it at BIT - the Milan Tourism Exchange, we decide that we have to 'make noise' in the true sense of the word.

Borrowing the title of the famous song by singer-songwriter Deodato, we hired the Bassa Musica Città di Molfetta of maestro Aldo Gargano. Because if you're going to Italy's most important tourist fair, you might as well make yourself heard for real.

The Minister, the Band and the Sane Pugliese Chaos

Throughout the day, the band wanders around the BIT stands playing traditional and folk music, creating merriment and mayhem among visitors and international tour operators.

Even Minister Matteo Salvini, visiting the Regione Puglia stand, was enraptured by the most original territorial promotion show of the fair.

Everything was perfect for this experiential marketing strategy, were it not for a small logistical detail...

The Mystery of the Wandering Bass Drum

"But where has the bass drum gone???" - We had sent it days before, but a few hours after the performance it was still touring among the couriers in the province of Como.

Evidently he had decided to visit Lombardy before playing for Pugliautentica. If she had not arrived that morning, goodbye promotion of Molfettese cultural heritage and goodbye my reputation as an event organiser.

We would have both gone up in smoke: project and professional credibility.

Luckily Grancassa Chose to Collaborate

The last-minute arrival of the instrument saved the event and confirmed a truth of territorial marketing: sometimes you have to risk everything to really make the authentic voice of your territory heard.

The Right Noise for Your Territory

Do you want your territory to make real noise at tourism fairs?

We create experiential marketing strategies that turn local tradition into memorable spectacle.

Sometimes you have to risk it all for a bass drum, but the visibility results always repay the investment.

> Project website: www.pugliautentica.it

> Video of the event: https: //www.youtube.com/watch?v=Xioz-gJKJUo