The origins - 1980, Molfetta

While the Gazzetta del Mezzogiorno was calling us 'those young people who have created a job for themselves', we were standing there with a silk-screen printing loom that had seen better days, a lot of ideas and that dose of recklessness that only 20-year-olds can have.

A young, ironic and crazy cooperative

Cooperativa L'Immagine: a name that sounded serious, a reality that was anything but. At least in the beginning.

A long history of collaboration and friendship

Today, 44 years later, with Stefano Salvemini - who evidently never found the courage to run away - we are still here.

Communicating is our job

A little wiser, definitely less reckless, but still with the same passion for all that is visual communication.

Packaging, publishing and visual identities

We design identities. We package stories and products. We publish dreams.

Territorial marketing with soul

And when we are asked to do territorial marketing, we turn even the most forgotten country into an irresistible destination.

From Apulia to Europe

From Apulia to Europe, we build creative bridges between people, institutions and local identities.

Vision, roots and authenticity

With a pinch of irony, a lot of vision and roots firmly planted in the land that raised us.

Tell us your story

Because in the end, it is the authentic stories that stay.

Tell us yours: let's start now

website > www.editricelimmagine.it

website > www.etichettelimmagine.it

videos > https://youtu.be/qzcmhjfnsBM?feature=shared

video > https://youtu.be/NrNbJZDwFAk?feature=shared

2025 - When You Bring Home the Lights to Save an Exhibition

"I didn' t think an exhibition could be so engaging and exciting'" and neither did we!

This was one of the enthusiastic comments of the many visitors who visited the photo exhibition.

When I organised this international photographic exhibition on the rites of Holy Week between Italy, Portugal and Spain, I did not imagine that I would find myself in an adventure bordering on the emotional (and organisational panic).

Two dream locations, a thousand unforeseen events

From 30 March to 30 April 2025: Sant'Antonio dei Portoghesi Church in Rome and Sala dei Templari in Molfetta.

The concept? To create a cultural network between European Easter rites, bringing together traditions from three Mediterranean countries, with the involvement of the Spanish and Portuguese Embassies to the Holy See.

Of course, not everything went smoothly: from the inadequate lighting system that forced me to literally carry the lights in my bedroom, to the technical hitches that made you re-evaluate the importance of aspirin.

But it was precisely these hiccups that made everything more authentic.

Mission accomplished (almost by a miracle)

Result: traditions enhanced, European identity told and visitors enthusiastic.

A tourist-cultural promotion project that involved the municipalities of Molfetta, Braga, Medina de Rioseco, Peñafiel and Bercianos de Aliste.

Want to relive these emotions? Visit the official website of the photo exhibition: www.settimanasantainpuglia.it.

Special thanks to Onofrio Grieco of the Feart cooperative in Molfetta for his valuable collaboration.

[Boundless projects].

Watch the videos of the exhibition on my YouTube channel:

https://youtube.com/shorts/KZHbVOQgmJQ?si=fJcGicZmJt7Oc0F2

https://youtube.com/shorts/SKtiV8vr7wk?si=G7-Fk8-y

2025 - The Case of the Missing Scarcelle

When you bring tradition to the fair (and someone eats it)

Easter in Molfetta is much more than a religious celebration: it is culture, tradition and gastronomy that deserved an international stage. So, on behalf of the Municipality of Molfetta, we brought this magic to the BIT - International Tourism Exchange in Milan.

The objective? To involve tour operators with an experience that would tell the story of Molfetta's Easter rites through video projections, live music by Bassa Musica Città di Molfetta, and tastings of scarcella - the Easter cake that tells our story.

The gastronomic surprise of the century

Everything was perfect, organised down to the last detail. Then, a few minutes before the start, the discovery: two boxes of scarcelle had disappeared!

The storeroom of the regional Infopoint seemed tidy, but the packages intended for tasting had made the big leap: the empty boxes had ended up in a basket and the scarcelle had ended up in the stomachs of some particularly... curious tour operator.

Panic moment? Not a chance. As good Molfettesi, we had strategically hidden more packages of scarcelle (never completely trust the surveillance of others).

Between a laugh and a sigh of relief, the presentation went ahead, giving the public an authentic taste of Easter in Molfetta.

Want to showcase your traditions?

We organise tourist experiences that can withstand even the most creative 'thefts'.

[Let's design together]

website > https://www.settimanasantainpuglia.it/en/cities/the-ti-te.html

2024 - When Europe Calls You to Remove the Masks

"We want you as the communication designer" - finally without masks!

Europe trusts us! When such a call comes, you can take off all your masks and show yourself for who you really are (or at least what you hope to be when speaking in broken English).

The WhatsApp that changed everything

First a signal from Spain, then a WhatsApp message answered by Portugal, Romania and Italy. The best European projects always start this way: with an informal message between trusting people.

After months of preparation, the email from the European Commission: "Congratulations... the MASKS project - Unveiling the Arts and Works Behind the Masks is approved!" A three-year project (2024-2026) in which we are the protagonists in the communication and promotion of the project.

12 partners, one mission: when masks become protagonists

An alliance of 12 European partners to tell the story of anthropological and zooform masks - and this time they are the real ones, not the ones we wear every day! Universities, institutes, associations, SMEs, museums.

Our role?

To devise and coordinate the communication strategy that reveals the authentic faces behind the traditions.

Do you have a project that deserves European visibility? Effective communication opens every door.

Explore other projects where I have used similar strategies to achieve extraordinary results.

website > www.unveilingthemasks.uva.es

video > https://youtu.be/dJ8aUiIu-kI

video > Tricarico (mt) - Italy - https://www.youtube.com/watch?v=1vs-8td0RSw&t=7s

2023 - Awarded: who would have thought it!...

The Industria Felix Award honoured us as excellence in thetourism industry for 'management performance and financial reliability'.

Translated: we are good at making ends meet while telling stories (a combination rarer than you think).

The secret? Selling authenticity in a world of fakes

For years we have been promoting Apulian itineraries that focus on authenticity - a concept that today sounds almost revolutionary.

No tourist resorts with entertainment, just intangible cultural heritage: Easter rites, patronal festivals, folklore, food and wine, and traditions that grandmothers still hand down.

Emotional itineraries among hooded faces, historical re-enactments, slow travel and flavours you can't find in the supermarket. Because selling the real Puglia is more difficult but infinitely more rewarding than proposing the usual postcard.

When tradition and innovation don't fight

We tell of local communities that jealously guard rituals and symbols, creating that dialogue between tradition and innovation that makes all the difference.

The result? An award that confirms that authenticity pays off (also economically).

Does your territory have authentic stories to tell? Prizes come when you stop pretending to be what you are not.

Contact us today to find out how we can work together to promote your territory through cultural and tourism marketing strategies, and view our projects

website > www.editricelimmagine.it

2023 - Make Noise! (But Only If the Bass Drum Comes)

When Deodato inspires territorial marketing strategies

To present Pugliautentica.it at the BIT - the Milan Tourism Exchange, I decide that we must 'make noise' - literally.

Borrowing the title of the famous song by singer-songwriter Deodato, I hire the Bassa Musica Città di Molfetta of maestro Aldo Gargano. Because if you're going to fair, you might as well make yourself heard.

The minister, the band and healthy Apulian chaos

Throughout the day, the band wanders around the stands playing traditional and folk music, creating merriment and mayhem among visitors and tour operators. Even Minister Matteo Salvini, visiting the Regione Puglia stand, was enraptured by the spectacle.

All perfect, were it not for one small detail...

The mystery of the wandering bass drum

"But where has the bass drum gone??" - I had sent it days before, but a few hours after the performance it was still touring among the couriers in the province of Como. Evidently she had decided to visit Lombardy before playing for Pugliautentica.

If she had not arrived that morning, goodbye promotion of Molfettese cultural heritage and goodbye my reputation as an organiser. We would have both gone up in smoke.

Want to make your territory's voice heard? Sometimes you have to risk everything for a bass drum. But it's always worth it.

[Find out how we make noise].

website > www.pugliautentica.it/en/home.html

video > https://www.youtube.com/watch?v=JGa2IEa5MHg