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#wecomefromfaraway

Since 1980

From dishwasher to business owner to creative project manager, my professional journey began in 1980 with my hands dirty with screen printing ink.
From there, a path of unexpected turns: from screen printing to publishing, from door-to-door sales to packaging, from a passion for graphics and photography to the role of project manager.

From communication to territorial marketing

Over the last 20 years I have designed and implemented creative projects in Apulia, transforming local identities into global attractions, cultural events into eco-sustainable development levers, territories into recognisable brands, and business ideas into market successes.

Tell me about your project

What I really do is make connections between people, between ideas, between dreams and their realisation.
Each new project is the beginning of a new story.
What story do we want to write together?

 

 

 

 

 

 

ABOUT US

Projects

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COMPANY L'IMMAGINE

45 years of visual communication that leaves its mark

Since 1980 we have been creating authentic identities for brands and territories

The Gazzetta del Mezzogiorno called us 'those young people who created a job for themselves'. It was 1980: a worn-out screen-printing loom, fresh ideas and the recklessness of twenty years gave birth to the Cooperativa L'Immagine.
Today that ante-litteram Apulian start-up has become a benchmark company, but the creative energy is unchanged.
 

 

45 years of partnerships and successful projects

With Stefano Salvemini, a co-founder who never abandoned ship, I have been through four decades of evolution in printing, design and marketing.
Experience, curiosity and irony remain my daily fuel.

 

Our integrated communication products and services

Packaging

Production and printing of self-adhesive labels for the food industry.

Publishing projects

Publications that turn products and projects into memorable stories.

Territorial marketing

Tailor-made strategies that make little-known villages and destinations irresistible.

 

Why choose L'Immagine

Consolidated experience - 45 years of projects generating tangible results.
Cooperative approach - we work with you, not just for you, at every stage.
Guaranteed authenticity - solutions modelled on your particularities, never on pre-packaged templates.
 

Learn more about our projects

Publishing and branding projects: https: //www.editricelimmagine.it
Packaging and labelling solutions: https: //www.etichettelimmagine.it
 

 

Book your free consultation within 24 hours →
 

 

 

 

 

Company
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PHOTOGRAPHIC EXHIBITION

Per Crucem Ad Lucem - International Photographic Exhibition on Easter Rites 2025

When Bringing Home the Lights Becomes the Key to Success

"I didn't think an exhibition could be so engaging and exciting" - one of the many enthusiastic comments from visitors. And neither did we!
 

The Project: Holy Week Rites between Three Nations

I organised this international photo exhibition on the rites of Holy Week, creating a cultural bridge between Italy, Portugal and Spain.
An adventure that took me to the limit of emotion (and organisational panic).
 

Two Excellent Locations, A Thousand Upsets Solved

Dates: 30 March - 30 April 2025
Locations: Chiesa di Sant'Antonio dei Portoghesi (Rome) and Sala dei Templari (Molfetta)
The concept? To enhance European Easter traditions, with the prestigious involvement of the Spanish and Portuguese Embassies to the Holy See.
Of course, not everything went smoothly: from the insufficient lighting system that forced me to literally bring in my bedroom lights, to the technical hitches that made you re-evaluate the importance of aspirin.
But it was precisely these hiccups that made everything more authentic.
 

Mission Accomplished

Traditions enhanced through art photography
European identity told through universal language
Enthusiastic visitors and international media coverage
Territorial network activated: Molfetta, Braga, Medina de Rioseco, Peñafiel, Bercianos de Aliste
A tourist-cultural promotion project that demonstrated how art can unite territories and traditions.
 

Discover the Complete Project

Relive the experience: www.settimanasantainpuglia.it
Exclusive videos of the exhibition:
Rome: https: //youtube.com/shorts/KZHbVOQgmJQ?si=fJcGicZmJt7Oc0F2
Molfetta: https: //youtube.com/shorts/SKtiV8vr7wk?si=G7-Fk8-yaSDw8cct

 

Let's Organise Your Next Successful Cultural Event Together

Do you have a territorial enhancement or tourism promotion project?
Contact me for a free consultation
Special thanks to Onofrio Grieco of the Feart Cooperative in Molfetta for his valuable professional collaboration and to the Municipality of Molfetta for supporting the project.
 
Per Crucem ad Lucem
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EASTER IN MOLFETTA

The Case of the Missing Scarcelle - Territorial Marketing at BIT Milan 2025

Participation in Tourism Fairs: When Tradition Conquers Buyers

On behalf of the Municipality of Molfetta, we took Molfetta Easter to the BIT - Borsa Internazionale del Turismo (International Tourism Exchange) in Milan, with three key tourism promotion goals:
Telling the Easter rites through immersive video projections.
Enhancing the musical tradition of the "City of Molfetta" Bassa Musica
Seducing buyers with the scarcella, a sweet symbol of our territorial identity
 

 

The Gastronomic Unexpected that Made Everything Memorable

Everything ready, exhibition stand perfect. A few minutes before opening, I discover that two boxes of scarcelle have disappeared. The storeroom of the regional Infopoint is tidy: only the empty packages remain in a basket.
A few curious tour operators had already tasted the Molfettese tradition.
Don't panic: we had 'parked' a secret stash of scarcelle (never trust fair surveillance alone). Between a laugh and a sigh of relief, the presentation started on time.
 

 

We create trade fair events that enhance your traditions

We create formats for tourism fairs that withstand even the most creative contingencies. Whether it is local gastronomy, traditional rituals or intangible culture, we build:
Experiential concepts tailored to your territorial identity
Multi-channel storytelling for tourism fairs (videos, live performances, tastings)
Armoured logistics - yes, including 'security' escort of typical products
 

 

Request a Free Consultation for Your Next Tourism Fair
 
Watch the video on my youtube channel:https://www.youtube.com/watch?v=drpGPt281xk
 
website > https://www.settimanasantainpuglia.it/en/cities/the-ti-te.html

 

 

communication & territorial mkt
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MASKS European Project

MASKS – When Europe calls us to take off our masks (2024–2026)

WhatsApp changed everything

A message from Spain, answered by Portugal, Romania and Italy: this is how the best European projects are born, from an informal message between professionals who trust each other.
A few hours later, we are already working on concepts, budgets and timelines.
 

 

How we conquered Brussels

After months of drafts, late-night calls and endless Excel spreadsheets, the email from the European Commission finally arrived: “Congratulations… MASKS – Unveiling the Arts and Works Behind the Masks has been approved!”.
Three years of European cultural promotion will see us at the helm of international communication.
 

 

12 partners, a cultural and entrepreneurial mission

> University
> Training Centres
> Research Institutes
Together we will explore the anthropological and zoomorphic masks of Europe's ancient traditions.
 

 

What we do for MASKS

> European communication strategy revealing the authentic faces of traditions.
> Multimedia content – web, video, social – for a multilingual audience.
> Media & stakeholder relations with that touch of Apulian irony that sets us apart.
 

 

The numbers that matter

• 3 years of activities funded by the European Commission (2024–2026)
• 4 countries involved through workshops, exhibitions and artist residencies
• 12 partners committed to creating a digital archive of European masks
• 2 exhibitions  scheduled in 2 EU cultural capitals
 

 

Bring your tradition to Europe

We open the doors of Brussels to your ideas. From concept writing to international communication management, we transform local traditions into stories that enchant Europe.
 

 

Learn more

Official project website: https://www.unveilingthemasks.uva.es
 
 
Institutional video: https://youtu.be/dJ8aUiIu-kI
 
 
Documentary Tricarico (Basilicata): https://www.youtube.com/watch?v=1vs-8td0RSw&t=7s
 
 
Field interview: https://youtu.be/epYecj80BM4
 
 

 

 

 

"We want you as the communication designer" - finally without masks!

Europe trusts us! When such a call comes, you can take off all your masks and show yourself for who you really are (or at least what you hope to be when speaking in broken English).
 
 

 

The WhatsApp that changed everything

First a signal from Spain, then a WhatsApp message answered by Portugal, Romania and Italy. The best European projects always start this way: with an informal message between trusting people.
After months of preparation, the email from the European Commission: "Congratulations... the MASKS project - Unveiling the Arts and Works Behind the Masks is approved!" A three-year project (2024-2026) in which we are the protagonists in the communication and promotion of the project.
 
 

 

12 partners, one mission: when masks become protagonists

An alliance of 12 European partners to tell the story of anthropological and zooform masks - and this time they are the real ones, not the ones we wear every day! Universities, institutes, associations, SMEs, museums.
Our role?
To devise and coordinate the communication strategy that reveals the authentic faces behind the traditions.
Do you have a project that deserves European visibility? Effective communication opens every door.
 
Explore other projects where I have used similar strategies to achieve extraordinary results.
 

 

 

website > www.unveilingthemasks.uva.es
 

 

 

video > https://youtu.be/dJ8aUiIu-kI
 

 

 

video > Tricarico (mt) - Italy - https://www.youtube.com/watch?v=1vs-8td0RSw&t=7s
Communication & Promotion

Publications

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In the heart of the Jubilee 2025, the travelling exhibition Per Crucem ad Lucem lights up Rome and Molfetta with 40 never-before-seen shots revealing the rites of Holy Week in Italy, Spain and Portugal.
Each image, in full colour and large format, captures the emotional power of centuries-old processions in Molfetta, Braga, Bercianos de Aliste, Medina de Rioseco and Peñafiel, transcending geographical boundaries to narrate a unique, intense Mediterranean spirituality.

An experience of religious and cultural tourism

> A visual journey among hooded figures, baroque statues and penitential drums.
> Focus on common traditions and local peculiarities, ideal for those studying territorial marketing.
> Perfect cue for tourist deseasonalisation packages during the Easter period.

The official catalogue: 168 pages of emotion

The publication 'Per Crucem ad Lucem - Holy Week 2025' combines documentary photography with bilingual IT/EN critical texts. Inside you will find:
> Historical-artistic fact sheets of the five main centres.
> Suggested itineraries
> Insights into turning Easter rituals into engines of sustainable development.

How to host the exhibition

If you run a museum, church organisation or cultural hub, you can bring the evocative power of Per Crucem ad Lucem to your city: our team provides modular exhibition design, promotional materials and international press office support.
 
Contact me to receive the catalogue or host the exhibition.

 

 

https://www.settimanasantainpuglia.it/
www.editricelimmagine.it

 

 

 

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Puglia Autentica - Puglia experiential tourism itineraries (2nd ed. 2023)
Discover the authentic Apulia you have never seen: emotions that smell of the sea, millenary olive groves and age-old traditions, from Gargano to Salento. Our 140-page full-colour pocket guide accompanies you amidst hooded Easter rites, glittering patronal festivals, spiritual walks and the genuine flavours of local food and wine.

An Apulia 100 % digital territorial marketing project

> Multi-channel storytelling to enhance 14 municipalities and 15 agri-food companies.
> Integrated e-commerce platform to buy cheese, EVO oil, taralli and typical sweets directly from producers.
> Bilingual IT/EN editorial content combining tradition and innovation.

What you will find in the pocket 2023 guide

> Emotional itineraries divided by theme: Easter rites, patronal festivals, wine & food trails.
> Maps and local tips for eco-sustainable experiences.
> 'Meet the Maker' fact sheets dedicated to producers, with direct links to the online shop.
"We turn ancient traditions into sustainable tourism and economic development opportunities."

A network that grows with you

Join your destination or company to the Puglia Autentica community: we share know-how, online visibility and tourism deseasonalisation campaigns to attract travellers 12 months a year.
Request the complete media kit

Collaborate with the Puglia Autentica project 

 

www.pugliautentica.it
 
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Puglia Autentica - Puglia experiential tourism routes (first edition 2021)
Let yourself be surprised by the authentic Puglia you have never seen: emotional itineraries that combine ancient rituals, genuine flavours and breathtaking landscapes, from Gargano to Salento. Our 180-page colour pocket guide is the perfect passport for those seeking authentic experiences off the beaten track.

What makes our emotional itineraries unique Apulia

> Hooded processions of Easter rites and illuminations of patronal festivals.
> Paths of the soul among rock hermitages and pilgrims' ways.
> Wine & food tours in historic wine cellars and centuries-old oil mills.
> Shopping for typical Apulian products directly from the producer to the online shop.

A network that creates value

The guide is the result of an Apulia territorial marketing project that links 14 municipalities and 15 agri-food companies. Together we promote identity, the local economy and the deseasonalisation of tourism: authentic Apulia can be experienced 12 months a year.

From paper to digital

> Integrated e-commerce platform: EVO oil, native wine, preserves and typical sweets.
> Bilingual IT/EN content for an international audience.

Collaborate with Puglia Autentica

Are you a municipal administration, a producer or a tour operator? Join our community: we offer storytelling formats, visibility on our channels and advice on replicating the model in other regions.
 
Request the complete media kit
Join the Puglia Autentica network

 

www.pugliautentica.it
 
 

 

 
 

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PHOTOGALLERY

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